General Sales, Merchandising and Related Marketing Operations

Bachelor's degree · University of Wisconsin-Madison · Madison, WI

CIP 52.18

$57,760Median earnings 1 year after graduating
$82,081Median earnings 4 years after
$73,814Median earnings 5 years after
$18,737Median federal debt
232Graduates per year

How this program compares

Graduates of the bachelor's degree program in General Sales, Merchandising and Related Marketing Operations at University of Wisconsin-Madison earn a median of $57,760 one year after completing the program. Nationally, bachelor's degree graduates in this field earn a median of $75,399 four years after graduating (middle half: $51,403–$102,168). Median debt is $18,737, about 32% of first-year earnings – a manageable level by common guidelines.

General Sales, Merchandising and Related Marketing Operations (Bachelor's degree) at other Wisconsin schools

CollegeEarnings (1 yr)Median debt
University of Wisconsin-Oshkosh
Oshkosh
$54,213$21,500
University of Wisconsin-Stout
Menomonie
$46,501$23,250

Highest-paying General Sales, Merchandising and Related Marketing Operations programs nationwide →

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Frequently asked questions

How much do General Sales, Merchandising and Related Marketing Operations graduates from University of Wisconsin-Madison make?

The median salary is $57,760 one year after graduation and $73,814 after five years.

How much student debt do graduates have?

Graduates who borrowed federal loans owe a median of $18,737.

Source: U.S. Department of Education College Scorecard, June 2026 release (Field of Study data). Earnings are for graduates who received federal financial aid.