General Sales, Merchandising and Related Marketing Operations

Bachelor's degree · Western Governors University · Salt Lake City, UT

CIP 52.18

$93,151Median earnings 1 year after graduating
$107,585Median earnings 4 years after
$100,631Median earnings 5 years after
$20,671Median federal debt
1Graduates per year

How this program compares

Graduates of the bachelor's degree program in General Sales, Merchandising and Related Marketing Operations at Western Governors University earn a median of $93,151 one year after completing the program. Nationally, bachelor's degree graduates in this field earn a median of $75,399 four years after graduating (middle half: $51,403–$102,168). Median debt is $20,671, about 22% of first-year earnings – a manageable level by common guidelines.

General Sales, Merchandising and Related Marketing Operations (Bachelor's degree) at other Utah schools

CollegeEarnings (1 yr)Median debt
Weber State University
Ogden
$57,451$17,500

Highest-paying General Sales, Merchandising and Related Marketing Operations programs nationwide →

Other programs at Western Governors University

Frequently asked questions

How much do General Sales, Merchandising and Related Marketing Operations graduates from Western Governors University make?

The median salary is $93,151 one year after graduation and $100,631 after five years.

How much student debt do graduates have?

Graduates who borrowed federal loans owe a median of $20,671.

Source: U.S. Department of Education College Scorecard, June 2026 release (Field of Study data). Earnings are for graduates who received federal financial aid.