Marketing

Bachelor's degree · University of Alabama at Birmingham · Birmingham, AL

CIP 52.14

$39,348Median earnings 1 year after graduating
$56,591Median earnings 4 years after
$62,426Median earnings 5 years after
$22,072Median federal debt
98Graduates per year

How this program compares

Graduates of the bachelor's degree program in Marketing at University of Alabama at Birmingham earn a median of $39,348 one year after completing the program. Nationally, bachelor's degree graduates in this field earn a median of $69,303 four years after graduating (middle half: $49,728–$93,152). Median debt is $22,072, about 56% of first-year earnings.

Marketing (Bachelor's degree) at other Alabama schools

CollegeEarnings (1 yr)Median debt
The University of Alabama
Tuscaloosa
$48,879$21,500
Samford University
Birmingham
$47,565$18,000
Auburn University
Auburn
$45,460$19,500
University of North Alabama
Florence
$40,470$21,000
University of Alabama in Huntsville
Huntsville
$40,225$15,250
University of South Alabama
Mobile
$38,600$24,974
Jacksonville State University
Jacksonville
$38,458$18,301
Alabama A & M University
Normal
$25,945$26,500

Highest-paying Marketing programs nationwide →

Other programs at University of Alabama at Birmingham

Frequently asked questions

How much do Marketing graduates from University of Alabama at Birmingham make?

The median salary is $39,348 one year after graduation and $62,426 after five years.

How much student debt do graduates have?

Graduates who borrowed federal loans owe a median of $22,072.

Source: U.S. Department of Education College Scorecard, June 2026 release (Field of Study data). Earnings are for graduates who received federal financial aid.