Marketing
Bachelor's degree · Western Kentucky University · Bowling Green, KY
$42,478Median earnings 1 year after graduating
$60,222Median earnings 4 years after
$58,688Median earnings 5 years after
$21,500Median federal debt
86Graduates per year
How this program compares
Graduates of the bachelor's degree program in Marketing at Western Kentucky University earn a median of $42,478 one year after completing the program. Nationally, bachelor's degree graduates in this field earn a median of $69,303 four years after graduating (middle half: $49,728–$93,152). Median debt is $21,500, about 51% of first-year earnings.
Marketing (Bachelor's degree) at other Kentucky schools
| College | Earnings (1 yr) | Median debt |
|---|---|---|
| University of Kentucky Lexington | $48,100 | $22,500 |
| University of Louisville Louisville | $47,704 | $19,500 |
| Northern Kentucky University Highland Heights | $45,386 | $20,500 |
| Murray State University Murray | $45,042 | $21,997 |
| Eastern Kentucky University Richmond | $40,968 | $23,406 |
| Morehead State University Morehead | $38,636 | $23,500 |
Other programs at Western Kentucky University
- Registered Nursing, Nursing Administration, Nursing Research and Clinical NursingMaster's degree
$103,023 - Registered Nursing, Nursing Administration, Nursing Research and Clinical NursingDoctoral degree
$100,103 - Electrical, Electronics, and Communications EngineeringBachelor's degree
$74,205 - Rehabilitation and Therapeutic ProfessionsDoctoral degree
$71,378 - Mechanical EngineeringBachelor's degree
$70,722 - Registered Nursing, Nursing Administration, Nursing Research and Clinical NursingBachelor's degree
$68,294 - Registered Nursing, Nursing Administration, Nursing Research and Clinical NursingAssociate's degree
$64,845 - Business Administration, Management and OperationsMaster's degree
$64,836 - Management Information Systems and ServicesBachelor's degree
$64,252 - Construction Engineering Technology/TechnicianBachelor's degree
$63,013 - Industrial Production Technologies/TechniciansBachelor's degree
$60,675 - Civil EngineeringBachelor's degree
$60,086 - Accounting and Related ServicesMaster's degree
$59,931 - Communication Disorders Sciences and ServicesMaster's degree
$54,058 - EconomicsBachelor's degree
$53,857 - Library Science and AdministrationMaster's degree
$51,244 - Accounting and Related ServicesBachelor's degree
$50,104 - Management Sciences and Quantitative MethodsBachelor's degree
$49,823 - Computer and Information Sciences, GeneralBachelor's degree
$48,863 - Dental Support Services and Allied ProfessionsBachelor's degree
$47,974
Frequently asked questions
How much do Marketing graduates from Western Kentucky University make?
The median salary is $42,478 one year after graduation and $58,688 after five years.
How much student debt do graduates have?
Graduates who borrowed federal loans owe a median of $21,500.
Source: U.S. Department of Education College Scorecard, June 2026 release (Field of Study data). Earnings are for graduates who received federal financial aid.