Marketing

Bachelor's degree · University of South Carolina-Columbia · Columbia, SC

CIP 52.14

$52,374Median earnings 1 year after graduating
$81,945Median earnings 4 years after
$77,355Median earnings 5 years after
$23,250Median federal debt
367Graduates per year

How this program compares

Graduates of the bachelor's degree program in Marketing at University of South Carolina-Columbia earn a median of $52,374 one year after completing the program. Nationally, bachelor's degree graduates in this field earn a median of $69,303 four years after graduating (middle half: $49,728–$93,152). Median debt is $23,250, about 44% of first-year earnings – a manageable level by common guidelines.

Marketing (Bachelor's degree) at other South Carolina schools

CollegeEarnings (1 yr)Median debt
Clemson University
Clemson
$47,606$21,500
College of Charleston
Charleston
$40,723$19,500
Anderson University
Anderson
$37,066$23,250
Coastal Carolina University
Conway
$35,924$25,500
North Greenville University
Tigerville
$33,772$23,250
Francis Marion University
Florence
$32,494$26,948
Claflin University
Orangeburg
$26,014—

Highest-paying Marketing programs nationwide →

Other programs at University of South Carolina-Columbia

Frequently asked questions

How much do Marketing graduates from University of South Carolina-Columbia make?

The median salary is $52,374 one year after graduation and $77,355 after five years.

How much student debt do graduates have?

Graduates who borrowed federal loans owe a median of $23,250.

Source: U.S. Department of Education College Scorecard, June 2026 release (Field of Study data). Earnings are for graduates who received federal financial aid.