Marketing

Bachelor's degree · The University of Tennessee-Knoxville · Knoxville, TN

CIP 52.14

$46,896Median earnings 1 year after graduating
$70,661Median earnings 4 years after
$62,427Median earnings 5 years after
$19,248Median federal debt
302Graduates per year

How this program compares

Graduates of the bachelor's degree program in Marketing at The University of Tennessee-Knoxville earn a median of $46,896 one year after completing the program. Nationally, bachelor's degree graduates in this field earn a median of $69,303 four years after graduating (middle half: $49,728–$93,152). Median debt is $19,248, about 41% of first-year earnings – a manageable level by common guidelines.

Marketing (Bachelor's degree) at other Tennessee schools

CollegeEarnings (1 yr)Median debt
Belmont University
Nashville
$46,968—
University of Memphis
Memphis
$43,986$21,125
Middle Tennessee State University
Murfreesboro
$43,612$17,897
Lipscomb University
Nashville
$41,660$19,500
Tennessee Technological University
Cookeville
$39,990$16,177
Union University
Jackson
$38,886$22,729
The University of Tennessee-Martin
Martin
$36,397$17,048
East Tennessee State University
Johnson City
$35,632$20,500
Austin Peay State University
Clarksville
$31,334$19,178

Highest-paying Marketing programs nationwide →

Other programs at The University of Tennessee-Knoxville

Frequently asked questions

How much do Marketing graduates from The University of Tennessee-Knoxville make?

The median salary is $46,896 one year after graduation and $62,427 after five years.

How much student debt do graduates have?

Graduates who borrowed federal loans owe a median of $19,248.

Source: U.S. Department of Education College Scorecard, June 2026 release (Field of Study data). Earnings are for graduates who received federal financial aid.