Marketing

Bachelor's degree · James Madison University · Harrisonburg, VA

CIP 52.14

$61,692Median earnings 1 year after graduating
$89,944Median earnings 4 years after
$85,936Median earnings 5 years after
$19,500Median federal debt
170Graduates per year

How this program compares

Graduates of the bachelor's degree program in Marketing at James Madison University earn a median of $61,692 one year after completing the program. Nationally, bachelor's degree graduates in this field earn a median of $69,303 four years after graduating (middle half: $49,728–$93,152). Median debt is $19,500, about 32% of first-year earnings – a manageable level by common guidelines.

Marketing (Bachelor's degree) at other Virginia schools

CollegeEarnings (1 yr)Median debt
Virginia Polytechnic Institute and State University
Blacksburg
$56,417$22,500
George Mason University
Fairfax
$49,223$18,375
Old Dominion University
Norfolk
$43,395$24,574
Virginia Commonwealth University
Richmond
$41,767$20,500
Radford University
Radford
$37,396$25,000
Hampton University
Hampton
$32,511$20,500

Highest-paying Marketing programs nationwide →

Other programs at James Madison University

Frequently asked questions

How much do Marketing graduates from James Madison University make?

The median salary is $61,692 one year after graduation and $85,936 after five years.

How much student debt do graduates have?

Graduates who borrowed federal loans owe a median of $19,500.

Source: U.S. Department of Education College Scorecard, June 2026 release (Field of Study data). Earnings are for graduates who received federal financial aid.