Marketing
Bachelor's degree · Western Michigan University · Kalamazoo, MI
How this program compares
Graduates of the bachelor's degree program in Marketing at Western Michigan University earn a median of $53,081 one year after completing the program. Nationally, bachelor's degree graduates in this field earn a median of $69,303 four years after graduating (middle half: $49,728–$93,152). Median debt is $24,250, about 46% of first-year earnings – a manageable level by common guidelines.
Marketing (Bachelor's degree) at other Michigan schools
| College | Earnings (1 yr) | Median debt |
|---|---|---|
| Michigan State University East Lansing | $57,275 | $22,250 |
| Central Michigan University Mount Pleasant | $55,296 | $27,000 |
| Oakland University Rochester Hills | $50,087 | $24,125 |
| Wayne State University Detroit | $47,929 | $20,125 |
| University of Michigan-Dearborn Dearborn | $46,664 | $22,250 |
| Grand Valley State University Allendale | $46,022 | $22,530 |
| Baker College Owosso | $45,136 | $31,567 |
| Eastern Michigan University Ypsilanti | $44,812 | $22,630 |
| University of Michigan-Flint Flint | $44,379 | $22,631 |
| Northern Michigan University Marquette | $44,377 | $20,000 |
| Saginaw Valley State University University Center | $44,376 | $25,500 |
| Adrian College Adrian | $44,122 | $27,000 |
| Davenport University Grand Rapids | $43,093 | $21,750 |
| Cornerstone University Grand Rapids | $42,627 | $20,616 |
| Walsh College Troy | $40,882 | $14,500 |
Other programs at Western Michigan University
- Allied Health Diagnostic, Intervention, and Treatment ProfessionsMaster's degree
$102,089 - Educational Administration and SupervisionDoctoral degree
$88,781 - Paper Science and EngineeringBachelor's degree
$86,401 - Business Administration, Management and OperationsMaster's degree
$83,229 - Clinical, Counseling and Applied PsychologyDoctoral degree
$82,252 - Electrical, Electronics, and Communications EngineeringBachelor's degree
$76,145 - Registered Nursing, Nursing Administration, Nursing Research and Clinical NursingBachelor's degree
$75,149 - Industrial EngineeringBachelor's degree
$74,670 - Public HealthMaster's degree
$73,217 - Civil EngineeringBachelor's degree
$69,706 - Aerospace, Aeronautical, and Astronautical/Space EngineeringBachelor's degree
$69,514 - Human Resources Management and ServicesMaster's degree
$69,374 - Chemical EngineeringBachelor's degree
$68,632 - Mechanical EngineeringBachelor's degree
$68,260 - Engineering-Related FieldsBachelor's degree
$67,992 - Accounting and Related ServicesMaster's degree
$64,165 - Industrial Production Technologies/TechniciansBachelor's degree
$63,665 - Clinical, Counseling and Applied PsychologyMaster's degree
$61,846 - Educational Administration and SupervisionMaster's degree
$61,758 - Computer ScienceBachelor's degree
$60,979
Frequently asked questions
How much do Marketing graduates from Western Michigan University make?
The median salary is $53,081 one year after graduation and $70,079 after five years.
How much student debt do graduates have?
Graduates who borrowed federal loans owe a median of $24,250.
Source: U.S. Department of Education College Scorecard, June 2026 release (Field of Study data). Earnings are for graduates who received federal financial aid.