Marketing
Bachelor's degree · Appalachian State University · Boone, NC
How this program compares
Graduates of the bachelor's degree program in Marketing at Appalachian State University earn a median of $42,999 one year after completing the program. Nationally, bachelor's degree graduates in this field earn a median of $69,303 four years after graduating (middle half: $49,728–$93,152). Median debt is $18,864, about 44% of first-year earnings – a manageable level by common guidelines.
Marketing (Bachelor's degree) at other North Carolina schools
| College | Earnings (1 yr) | Median debt |
|---|---|---|
| Elon University Elon | $55,893 | $20,500 |
| North Carolina A & T State University Greensboro | $48,042 | $26,875 |
| Meredith College Raleigh | $45,883 | $27,000 |
| North Carolina Wesleyan University Rocky Mount | $45,880 | $21,185 |
| East Carolina University Greenville | $45,870 | $23,250 |
| University of North Carolina at Charlotte Charlotte | $43,619 | $19,500 |
| Johnson & Wales University-Charlotte Charlotte | $41,544 | $26,100 |
| Campbell University Buies Creek | $40,572 | $18,408 |
| Wingate University Wingate | $36,777 | $23,200 |
| Western Carolina University Cullowhee | $33,197 | $22,922 |
Other programs at Appalachian State University
- Educational Administration and SupervisionDoctoral degree
$90,331 - PhysicsMaster's degree
$79,066 - Computer Software and Media ApplicationsGraduate certificate
$74,802 - Business Administration, Management and OperationsMaster's degree
$72,310 - Clinical, Counseling and Applied PsychologyMaster's degree
$69,441 - Registered Nursing, Nursing Administration, Nursing Research and Clinical NursingBachelor's degree
$69,420 - Computer ScienceBachelor's degree
$68,675 - Health and Medical Administrative ServicesMaster's degree
$65,034 - Accounting and Related ServicesMaster's degree
$64,438 - Industrial Production Technologies/TechniciansMaster's degree
$62,700 - Construction ManagementBachelor's degree
$59,809 - Library Science and AdministrationMaster's degree
$57,702 - Management Information Systems and ServicesBachelor's degree
$56,650 - Management Sciences and Quantitative MethodsBachelor's degree
$56,340 - Accounting and Related ServicesBachelor's degree
$55,671 - InsuranceBachelor's degree
$55,611 - Communication Disorders Sciences and ServicesMaster's degree
$55,086 - Finance and Financial Management ServicesBachelor's degree
$52,004 - Curriculum and InstructionMaster's degree
$49,973 - Educational Administration and SupervisionMaster's degree
$48,683
Frequently asked questions
How much do Marketing graduates from Appalachian State University make?
The median salary is $42,999 one year after graduation and $59,640 after five years.
How much student debt do graduates have?
Graduates who borrowed federal loans owe a median of $18,864.
Source: U.S. Department of Education College Scorecard, June 2026 release (Field of Study data). Earnings are for graduates who received federal financial aid.