Marketing
Bachelor's degree · Southern Methodist University · Dallas, TX
How this program compares
Graduates of the bachelor's degree program in Marketing at Southern Methodist University earn a median of $50,790 one year after completing the program. Nationally, bachelor's degree graduates in this field earn a median of $69,303 four years after graduating (middle half: $49,728–$93,152). Median debt is $19,000, about 37% of first-year earnings – a manageable level by common guidelines.
Marketing (Bachelor's degree) at other Texas schools
| College | Earnings (1 yr) | Median debt |
|---|---|---|
| Texas Christian University Fort Worth | $68,497 | $19,500 |
| The University of Texas at Austin Austin | $59,428 | $19,625 |
| Baylor University Waco | $57,162 | $21,525 |
| Trinity University San Antonio | $55,928 | $22,541 |
| Texas A&M University-College Station College Station | $51,465 | $19,500 |
| The University of Texas at Dallas Richardson | $51,384 | $16,969 |
| Texas Tech University Lubbock | $49,773 | $20,500 |
| Saint Edward's University Austin | $49,632 | $26,250 |
| Dallas Baptist University Dallas | $48,313 | $18,125 |
| Texas State University San Marcos | $48,072 | $20,000 |
| Abilene Christian University-Undergraduate Online Addison | $47,524 | $22,864 |
| Abilene Christian University Abilene | $47,524 | $22,864 |
| University of Houston Houston | $46,927 | $15,250 |
| St. Mary's University San Antonio | $46,438 | $24,267 |
| The University of Texas at Tyler Tyler | $46,129 | $15,400 |
Other programs at Southern Methodist University
- Business Administration, Management and OperationsMaster's degree
$135,130 - Computer EngineeringMaster's degree
$130,488 - Information Science/StudiesMaster's degree
$127,788 - Finance and Financial Management ServicesMaster's degree
$126,888 - Manufacturing EngineeringMaster's degree
$115,893 - Systems EngineeringMaster's degree
$115,443 - Real EstateMaster's degree
$113,369 - Engineering-Related FieldsMaster's degree
$111,319 - Entrepreneurial and Small Business OperationsMaster's degree
$109,531 - Educational Administration and SupervisionDoctoral degree
$106,889 - LawFirst professional degree
$101,456 - MarketingMaster's degree
$99,698 - Computer ScienceBachelor's degree
$93,679 - Management Sciences and Quantitative MethodsMaster's degree
$87,906 - Finance and Financial Management ServicesBachelor's degree
$83,159 - Applied MathematicsMaster's degree
$80,690 - Mechanical EngineeringBachelor's degree
$79,280 - Legal Research and Advanced Professional StudiesMaster's degree
$78,515 - StatisticsBachelor's degree
$76,759 - MathematicsBachelor's degree
$74,516
Frequently asked questions
How much do Marketing graduates from Southern Methodist University make?
The median salary is $50,790 one year after graduation and $95,864 after five years.
How much student debt do graduates have?
Graduates who borrowed federal loans owe a median of $19,000.
Source: U.S. Department of Education College Scorecard, June 2026 release (Field of Study data). Earnings are for graduates who received federal financial aid.