Marketing
Bachelor's degree · The University of Texas at Dallas · Richardson, TX
How this program compares
Graduates of the bachelor's degree program in Marketing at The University of Texas at Dallas earn a median of $51,384 one year after completing the program. Nationally, bachelor's degree graduates in this field earn a median of $69,303 four years after graduating (middle half: $49,728–$93,152). Median debt is $16,969, about 33% of first-year earnings – a manageable level by common guidelines.
Marketing (Bachelor's degree) at other Texas schools
| College | Earnings (1 yr) | Median debt |
|---|---|---|
| Texas Christian University Fort Worth | $68,497 | $19,500 |
| The University of Texas at Austin Austin | $59,428 | $19,625 |
| Baylor University Waco | $57,162 | $21,525 |
| Trinity University San Antonio | $55,928 | $22,541 |
| Texas A&M University-College Station College Station | $51,465 | $19,500 |
| Southern Methodist University Dallas | $50,790 | $19,000 |
| Texas Tech University Lubbock | $49,773 | $20,500 |
| Saint Edward's University Austin | $49,632 | $26,250 |
| Dallas Baptist University Dallas | $48,313 | $18,125 |
| Texas State University San Marcos | $48,072 | $20,000 |
| Abilene Christian University-Undergraduate Online Addison | $47,524 | $22,864 |
| Abilene Christian University Abilene | $47,524 | $22,864 |
| University of Houston Houston | $46,927 | $15,250 |
| St. Mary's University San Antonio | $46,438 | $24,267 |
| The University of Texas at Tyler Tyler | $46,129 | $15,400 |
Other programs at The University of Texas at Dallas
- Business Administration, Management and OperationsMaster's degree
$113,550 - Systems EngineeringMaster's degree
$109,325 - Electrical, Electronics, and Communications EngineeringMaster's degree
$104,444 - Management Sciences and Quantitative MethodsGraduate certificate
$102,651 - Computer EngineeringMaster's degree
$100,030 - Computer and Information Sciences, GeneralMaster's degree
$96,040 - Mechanical EngineeringMaster's degree
$88,397 - Management Sciences and Quantitative MethodsMaster's degree
$88,049 - Information Science/StudiesMaster's degree
$86,410 - Communication Disorders Sciences and ServicesDoctoral degree
$79,413 - Electrical, Electronics, and Communications EngineeringBachelor's degree
$77,928 - Computer EngineeringBachelor's degree
$77,609 - Applied MathematicsMaster's degree
$73,814 - Computer and Information Sciences, GeneralBachelor's degree
$72,472 - Health and Medical Administrative ServicesMaster's degree
$72,425 - Accounting and Related ServicesMaster's degree
$69,940 - Health and Medical Administrative ServicesGraduate certificate
$69,652 - MarketingMaster's degree
$65,897 - Geological and Earth Sciences/GeosciencesMaster's degree
$65,546 - Liberal Arts and Sciences, General Studies and HumanitiesDoctoral degree
$64,534
Frequently asked questions
How much do Marketing graduates from The University of Texas at Dallas make?
The median salary is $51,384 one year after graduation and $71,437 after five years.
How much student debt do graduates have?
Graduates who borrowed federal loans owe a median of $16,969.
Source: U.S. Department of Education College Scorecard, June 2026 release (Field of Study data). Earnings are for graduates who received federal financial aid.