Marketing
Bachelor's degree · Texas Tech University · Lubbock, TX
How this program compares
Graduates of the bachelor's degree program in Marketing at Texas Tech University earn a median of $49,773 one year after completing the program. Nationally, bachelor's degree graduates in this field earn a median of $69,303 four years after graduating (middle half: $49,728–$93,152). Median debt is $20,500, about 41% of first-year earnings – a manageable level by common guidelines.
Marketing (Bachelor's degree) at other Texas schools
| College | Earnings (1 yr) | Median debt |
|---|---|---|
| Texas Christian University Fort Worth | $68,497 | $19,500 |
| The University of Texas at Austin Austin | $59,428 | $19,625 |
| Baylor University Waco | $57,162 | $21,525 |
| Trinity University San Antonio | $55,928 | $22,541 |
| Texas A&M University-College Station College Station | $51,465 | $19,500 |
| The University of Texas at Dallas Richardson | $51,384 | $16,969 |
| Southern Methodist University Dallas | $50,790 | $19,000 |
| Saint Edward's University Austin | $49,632 | $26,250 |
| Dallas Baptist University Dallas | $48,313 | $18,125 |
| Texas State University San Marcos | $48,072 | $20,000 |
| Abilene Christian University-Undergraduate Online Addison | $47,524 | $22,864 |
| Abilene Christian University Abilene | $47,524 | $22,864 |
| University of Houston Houston | $46,927 | $15,250 |
| St. Mary's University San Antonio | $46,438 | $24,267 |
| The University of Texas at Tyler Tyler | $46,129 | $15,400 |
Other programs at Texas Tech University
- Information Science/StudiesMaster's degree
$87,966 - Computer EngineeringBachelor's degree
$85,619 - Computer and Information Sciences, GeneralBachelor's degree
$82,521 - Petroleum EngineeringBachelor's degree
$80,460 - Electrical, Electronics, and Communications EngineeringBachelor's degree
$79,544 - Curriculum and InstructionDoctoral degree
$77,754 - Chemical EngineeringBachelor's degree
$77,586 - Environmental/Environmental Health EngineeringMaster's degree
$76,829 - Environmental/Environmental Health EngineeringBachelor's degree
$76,708 - Family and Consumer Economics and Related StudiesMaster's degree
$75,686 - Business Administration, Management and OperationsMaster's degree
$75,666 - Construction EngineeringBachelor's degree
$75,421 - Civil EngineeringBachelor's degree
$74,655 - Mechanical EngineeringBachelor's degree
$73,268 - LawFirst professional degree
$72,448 - Industrial EngineeringBachelor's degree
$71,545 - Clinical, Counseling and Applied PsychologyDoctoral degree
$69,689 - Science, Technology and SocietyBachelor's degree
$69,382 - Finance and Financial Management ServicesMaster's degree
$69,066 - Accounting and Related ServicesMaster's degree
$65,786
Frequently asked questions
How much do Marketing graduates from Texas Tech University make?
The median salary is $49,773 one year after graduation and $76,074 after five years.
How much student debt do graduates have?
Graduates who borrowed federal loans owe a median of $20,500.
Source: U.S. Department of Education College Scorecard, June 2026 release (Field of Study data). Earnings are for graduates who received federal financial aid.