Marketing

Bachelor's degree · The University of Texas Rio Grande Valley · Edinburg, TX

CIP 52.14

$30,173Median earnings 1 year after graduating
$45,859Median earnings 4 years after
$52,301Median earnings 5 years after
$14,500Median federal debt
66Graduates per year

How this program compares

Graduates of the bachelor's degree program in Marketing at The University of Texas Rio Grande Valley earn a median of $30,173 one year after completing the program. Nationally, bachelor's degree graduates in this field earn a median of $69,303 four years after graduating (middle half: $49,728–$93,152). Median debt is $14,500, about 48% of first-year earnings – a manageable level by common guidelines.

Marketing (Bachelor's degree) at other Texas schools

CollegeEarnings (1 yr)Median debt
Texas Christian University
Fort Worth
$68,497$19,500
The University of Texas at Austin
Austin
$59,428$19,625
Baylor University
Waco
$57,162$21,525
Trinity University
San Antonio
$55,928$22,541
Texas A&M University-College Station
College Station
$51,465$19,500
The University of Texas at Dallas
Richardson
$51,384$16,969
Southern Methodist University
Dallas
$50,790$19,000
Texas Tech University
Lubbock
$49,773$20,500
Saint Edward's University
Austin
$49,632$26,250
Dallas Baptist University
Dallas
$48,313$18,125
Texas State University
San Marcos
$48,072$20,000
Abilene Christian University-Undergraduate Online
Addison
$47,524$22,864
Abilene Christian University
Abilene
$47,524$22,864
University of Houston
Houston
$46,927$15,250
St. Mary's University
San Antonio
$46,438$24,267

Highest-paying Marketing programs nationwide →

Other programs at The University of Texas Rio Grande Valley

Frequently asked questions

How much do Marketing graduates from The University of Texas Rio Grande Valley make?

The median salary is $30,173 one year after graduation and $52,301 after five years.

How much student debt do graduates have?

Graduates who borrowed federal loans owe a median of $14,500.

Source: U.S. Department of Education College Scorecard, June 2026 release (Field of Study data). Earnings are for graduates who received federal financial aid.